Book your Follicle Crew at:

Follicle on the Move on site hair and make up

Follicle Northcliff 0871520840

Lunico Silwerlakes (012) 809 0897

Follicle Photographic Studio


Follicle appoints dynamic new CEO

Exciting new plans for Gauteng’s most loved styling brand


Johannesburg, 14 February 2020: Follicle has announced the appointment of Walter Wurth as its new Chief Executive Officer. Wurth launched the Follicle brand eight years ago, with over a decade of experience, and is is one of the most respected hair and styling specialists in Gauteng. His tenure has seen the company break new ground in many ways, open ambitious salons, created new business opportunities, and enabled consumers to interact with a hair brand in remarkable new ways on social media. Additionally, he has helped launch many successful stylist’s careers.


Simultaneously, the company will rebrand from Follicle Inc, to simply Follicle, enabling the business to continue to create, and diversify. This comes complete with an enhanced, chic new logo.


Wurth will no longer be involved in the operational running of the Follicle salons, but rather lead the brand strategically and continue to incubate new revenue streams for the business.


“My intention with Follicle was to create a hair care brand that would be unique in everything we do, a brand that dared to be different, leading the way in the industry, offering our clientele a wide range of services both in-salon and on-site. I wanted to make hair dressing COOL again” said Wurth. “I am really proud of the extent to which we have reached this goal, and look forward to developing new business projects moving forward” he added.


Follicle PR is moving forward stronger with a refreshed team in place for 2020, offering clients best in class expertise to meet thier image styling, photography, social media, events production, promotional activations and public relations services needs. The Follicle Photographic Studio continues to be fully operational in Pretoria and Johannesburg and will offer in studio and on-site popup photoshoots.


The company’s off-site division Follicle on the Move, #FOTM continues to grow from strength to strength, having become a firm favorite among film and television production companies, event producers and corporates. #FOTM will soon be launching new packages including corporate image consulting, corporate make overs and workshops. Look out for The Style Squad – coming soon!


Follicle will soon be opening a salon consulting division that will provide expertise with marketing, budgeting, staff management, motivation and cash flow solutions. This is designed to fill the gap for this expertise in many salons across the industry.


Follicle welcomes requests for proposals from salons, stylists, make up artists and creative professionals looking to collaborate on dynamic, cutting edge projects.


“Passion and energy are contagious… I’ve always been fortunate to work with talented, dynamic and passionate people and can’t wait for the year ahead” concluded Wurth.